Travel and Tourism
The Wisconsin tourism bureau's mission statement is to provide "leadership and guidance to Wisconsin's tourism industry to ensure that tourism is a top contributor to the state's economy and quality of life." The bureau promotes seasonal and year-round events and attractions that give visitors to Wisconsin a top-rate experience.
Ecotourism
A recent innovation by the Wisconsin tourism bureau is to promote so-called "ecotourism," where business meeting minimum standards for sustainability and environmental friendliness receive a "travel green Wisconsin" certification from the bureau. Environmentally-minded travelers welcome the designation, so they can spend their tourism dollars on companies that share their values.
Seasonal Agricultural Promotions
The Wisconsin tourism bureau relies heavily on seasonal agricultural promotions, like recent tour of local apple orchards, offered at the height of the apple harvest season. Visitors to Wisconsin apple orchards can pick their own applies, press their own apple cider, and buy apple-themed knick-knacks and cookbooks in gift shops.
Another seasonal promotion involves changing leaf colors. While many states boast that their leaves are the most colorful, the Wisconsin tourism bureau publishes driving and cycling routes where visitors will find spectacular color. During the summer, the seasonal promotions continue with a video promotion of Wisconsin's extensive network of bicycle trails.
With more than 1,000 miles of waterways, fishing is another popular Wisconsin tourism attraction. As with other seasonal activities, the Wisconsin tourism bureau boasts that its streams, rivers, and creeks as one of the best places in the United States to go trout fishing. The bureau's intense efforts to promote Wisconsin's seasonal events and activities must surely result in many new visitors coming to the state.
Kid Friendly Attractions
Another innovative marketing tool used by the Wisconsin tourism bureau is to rate attractions by how family-friendly they are. If kids enjoy these attractions and are tolerated at them by other adults, the attraction makes the kid-friendly list.
Green Bay – Marketing to Football Fans
The Green Bay area is marketed as one of Wisconsin's oldest communities, with origins as a fur trading town. The Wisconsin tourism bureau markets Green Bay to sports enthusiasts. The world-famous Green Bay Packers professional football team represents the pride of Wisconsin, playing at Lambeau Field, and loyalty to the team motivates many fans to visit the region. Football fans can tour the field during the off season or when the team is away. Fans should also be sure to visit the nearby Green Bay Packers Hall of Fame.
In conclusion, the Wisconsin tourism bureau continually demonstrates that it is adept at finding innovative ways to promote Wisconsin tourism and the state's unique seasonal attractions. Wisconsin residents should be proud of the way this agency represents Wisconsin.
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